Jeweler Reviews

Our overviews of a selection of online and brick-and-mortar jewelers…

  • Tiffany – Tradition, Quality, Timeless
  • Blue Nile – The Largest Online Jeweler
  • James Allen – Second Largest Online Jeweler
  • Whiteflash – High-end boutique jeweler offers quality diamonds and designer settings.
  • Brian Gavin Diamonds – Precision cut diamonds
  • Adiamor – Online Jeweler, large selection competitive prices.
  • Zales – Largest retail jeweler in North America.
  • Jared – Higher-end brick and mortar retailer

Jewelers – At a glance comparison chart

Jeweler Rating Showroom Inventory Benchmark Price Diamond photos
Tiffany Luxury Many - $11,000 no
Blue Nile Value Online only 222,000 $5400 no
James Allen Value Online only 44,000 $6200 yes
Whiteflash Luxury one 500 $8000 yes
Brian Gavin Diamonds Luxury Online only 250 $7800 yes
Adiamor Value Online only 178,000 $5500 no
Zales Pricey many 8000 $9300 no
Jared Pricey many 8300 $9000 yes
  • Rating: Luxury: very high quality diamonds and settings. Value: good quality, competitive pricing. Pricey: expensive, but with convenient brick and mortar retail stores.
  • Showroom: number of brick and mortar showrooms, if any
  • Inventory: average number of round cut diamonds. (Whiteflash and Brian Gavin numbers are for in-house only)
  • Benchmark Price: average price of a round cut 1.01 Carat H VS2 Excellent cut diamond (note: Tiffany Price includes solitaire setting. Whiteflash and Brian Gavin prices are for super ideal cut)
  • Diamond photos: actual photos of each individual diamond. James Allen and Jared include 360° videos. James Allen, Whiteflash and Brian Gavin include ASET images.

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