Buying Your Engagement Ring Online

Today, it’s never been easier to find your perfect diamond engagement ring. More and more couples are learning that shopping online is one of the best ways to get a high quality engagement ring at a price that can’t be beat. The larger and well-known jewelry sites will generally have hundreds of styles and thousands of diamonds to choose from.

Why Buy Online

As many smart shoppers have already found out, there are many benefits to buying jewelry online. Some of the advantages to buying your diamond engagement ring at one of the top online jewelry stores are: Selection, Quality, Price and Convenience.


On the Internet, you will find a much wider selection of engagement rings. Often you will find tens of thousands of diamonds and hundreds of ring styles to choose from, which means you’ll be able to find the perfect ring for her — one that she will absolutely love.

gia certificateQuality

The major online jewelers will sell only quality diamonds backed by a GIA or AGS certificate. Whether princess cut or round diamond, you will be able to examine the certificate and have confidence that you are choosing the best diamond for the price.

A quality online jeweler will always state everything clearly. The color, clarity, numbers of diamonds, total diamond weight, setting type and metal should all be listed.


An advantage that many people are finding when they choose to purchase diamond jewelry online is in many cases they are able to save as much as 25% to 50% off the prices that they would end up having to spend at a local jewelry retailer. When it comes to choosing a quality crafted piece of jewelry, this is a huge benefit that is hard to overlook.


Being able to browse the Internet allows a person to take however much time they need to select the perfect diamond engagement ring for the love of their life and they do not have to feel rushed into a decision.

Gone are the days of having to drive from one jeweler to the next in search of the perfect ring to present to your loved one. Shopping online allows a person to search through as many websites as they wish and they can do so right in the comfort of their own home.

An online jeweler works around your schedule. You’re not out of luck if you want to shop outside of regular business hours. Their website is available 24/7.

Is it Safe to Buy Online?

Stick to well-known jewelers such as Blue Nile, James Allen, Tiffany, Ritani, or Brilliant Earth to name a few.

Buying a diamond ring online means you will need to physically see the ring before making your final decision. Make sure the online store has an excellent return policy, so if you don’t like the ring you can easily return it.

Make sure they offer a “no questions asked” money back guarantee for a full refund, not an “exchange” policy, if you are unsatisfied with the order for any reason. A good return policy shows that the company is confident of their quality and service.

Other things to look for are Free FedEx shipping, and full insurance coverage so that all shipments are insured for the full value of their contents in case the ring gets lost or damaged during shipment. Also, do they offer a lifetime warranty.

How do I know the diamond I picked is the diamond I received.

Your diamond should come with a GIA or AGS lab report. Using the inclusion map in the report, the diamond can be verified by an independent gemologist. Read our article on Diamond Certification for more details.