Gold and Platinum Metals for Rings
Now that the price of gold is trading at about a 12% premium to platinum is there any increase in demand for platinum jewelry?
The answer is a resounding yes! The market has witnessed an 80% rise in demand for platinum jewelry in China, as well as a 40% surge in the U.K and U.S.
Even though platinum and gold are trading at about the same price on the world markets, platinum jewelry is still more expensive than gold. At one large online jeweler, a platinum ring is still about 40% more expensive than a white gold ring.
Platinum has a couple of advantages over white gold. Platinum is hypoallergenic, and it is naturally white so it does not require periodically applying a layer of rhodium plating as does white gold.