Jeweler Reviews

Our overview of popular online and brick-and-mortar jewelers…

  • Tiffany – Tradition, Quality, Timeless
  • Blue Nile – The Largest Online Jeweler
  • James Allen – Second Largest Online Jeweler
  • Whiteflash – High-end boutique jeweler offers quality diamonds and designer settings.
  • Brian Gavin Diamonds – Precision cut diamonds
  • Ritani – High-end jeweler. Craftsmanship, and exceptional diamond sparkle.
  • Brilliant Earth – Environmentally friendly. Ethically sourced jewelry.
  • Adiamor – Online Jeweler, large selection competitive prices.
  • Zales – Largest retail jeweler in North America.
  • Jared – Higher-end brick and mortar retailer
  • Kay Jewelers – Second largest retail jeweler in North America.

Jewelers – At a glance comparison chart

Jeweler Rating Showroom Inventory Benchmark Price Diamond photos
Tiffany Luxury Many $11,000 no
Blue Nile Value Online only 222,000 $5400 no
James Allen Value Online only 44,000 $6200 yes
Whiteflash Luxury one 500 $8000 yes
Brian Gavin Diamonds Luxury Online only 250 $7800 yes
Ritani Luxury Clicks-and-Bricks 150 $7500 yes
Brilliant Earth Eco two 21,000 $8500 no
Adiamor Value Online only 178,000 $5500 no
Zales Pricey many 8000 $9300 no
Jared Pricey many 8300 $9000 yes
Kay Jewelers Pricey many 2200 $9800 no
  • Rating: Luxury: very high quality diamonds and settings. Value: good quality, competitive pricing. Pricey: expensive, but with convenient brick and mortar retail stores. Eco: Ecologically/environmentally friendly. Ethically sourced diamonds, such as Canadian diamonds.
  • Showroom: number of brick and mortar showrooms, if any. (Clicks-and-Bricks: design your ring online and then view it at a participating local jewelry store before purchasing it.)
  • Inventory: average number of round cut diamonds. (Whiteflash, Brian Gavin and Ritani numbers are for in-house only. Brilliant Earth are for Canadian diamonds.)
  • Benchmark Price: average price of a round cut 1.01 Carat H VS2 Excellent cut diamond (note: Tiffany Price includes solitaire setting. Whiteflash, Brian Gavin and Ritani prices are for super ideal/reserve ideal cut)
  • Diamond photos: actual photos of each individual diamond. James Allen, Jared and Ritani include 360° videos. James Allen, Whiteflash and Brian Gavin include ASET images. Ritani includes AGS Scintillation images.